“This has been telescoped from about four years to just a few weeks. It means that we constantly need to be innovating to get more products on the shelves. The company is having to develop more additional lines to respond to consumers demands and tastes that are changing faster than ever. Consumers are also searching for individuality – and so smaller, niche ranges and smaller runs of products are increasingly popular.
- For most seasoned business owners and aspiring entrepreneurs, the product development process often carries a mystical aura.
- What you choose to sell will determine a lot about your company, from how you conduct marketing to who you need to be marketing to.
- But, selling a product that you’re passionate about and have an invested interest in can help to keep you motivated — even through the really difficult times.
- This blue-sky thinking is a great way to come up